New Beverage Showdown Finals, Part 1

The New Beverage Showdown, Presented by Coca-Cola North America’s New Revenue Streams, is the beverage industry’s premier beverage brand pitch competition. The 28th edition took place during BevNET Live NYC 2026 on June 10-11 in New York, NY. Watch Cabu Latte, Dad Grass, and Dirty Virgo pitch in the first round of the finals.

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