Jafflz Innovates in Frozen with South African Inspired Sandwich Pouches
Jan. 30, 2019 at 6:24 PM
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Jafflz founder and CEO Meryl Van Der Merwe is disrupting the frozen handheld category with a new concept, toasted sandwich pouches filled with premium ingredients. The inspiration for the product comes from Van Der Merwe’s time living in South Africa. The company aims to make this unique cuisine approachable, giving mom’s a healthy and convenient alternative in the freezer aisle. The early-stage brand is now available in more than 600 stores. As the company continues to grow, it's looking to strategic partners to help develop this new category.
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