How Simple Mills Approaches Culture, Leadership, and Brand to Fuel Growth
Dec. 19, 2018 at 8:23 PM
Simple Mills founder and CEO Katlin Smith took the NOSH Live Winter 2018 conference stage to discuss how to build a brand with that proper artisanal feel and how to create an internal company culture that will help it to succeed. Smith spoke about the importance of motivating team members to deliver their best performance by creating an environment that recognizes the value of their work. “Usually when people try to alter the outcome they try to alter the individual,” she said, adding that rather than attempting to critique a person into changing, it is more effective to change the organizational structure around them.
NOSH Live is a two-day business conference for the natural food industry. Future conference dates and locations can be found at nosh.com/events.