How Siete Brings Mexican Culinary Traditions to Mainstream America
Dec. 27, 2018 at 5:41 PM
Miguel Garza, co-founder and CEO of Siete Family Foods, took the NOSH Live Winter 2018 conference stage to discuss how he and his family built a company that brings Mexican culinary traditions to a mainstream American audience. He recalled how a blunt response from a buyer changed his perspective on the brand’s identity and to embrace Siete’s position of “living in the hyphen” as a Mexican-American company. Working under the principle of “family first, family second, business third,” Garza explained that Siete takes a heritage-inspired approach to innovation; “If we can’t solve a problem for the consumer, we don’t think we should be getting into that space,” he said.
NOSH Live is a two-day business conference for the natural food industry. Future conference dates and locations can be found at nosh.com/events.