How Plink’s Patient Plan Is Paying Off

Feb. 13, 2025 at 1:20 PM


Luke Montgomery-Smith is the co-founder of Plink, a brand of flavored, electrolyte-infused tablets designed to create effervescent and hydrating beverages. Launched in 2022, Plink, a past winner of BevNET’s New Beverage Showdown, is sold at GNC stores nationally along with dozens of independent retailers, as well as online via its website and Amazon. In the following conversation, Luke talks about the evolution of Plink’s messaging from one focused on sustainability to that of product attributes, why he describes magnesium as a “game-changer” for the brand and how the company considers merchandising as part of its retail strategy.

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