How Lantana Foods is Disrupting the Big Company Playbook
Dec. 20, 2018 at 8:08 PM
Matt Gase, CEO of hummus maker Lantana Foods, shared lessons at NOSH Live Winter 2018 from his past success in disrupting the playbook of major corporations. Startups can still compete with big companies, he said, with the right approach. He cited his experiences working for Texas barbecue brand Stubb’s as an example; with a methodical, data-driven strategy, the company was able to expand from its core business of sauces into a variety of different BBQ-themed products that play in different parts of the store. Along with drawing insights from analytics, he repeatedly pointed to the importance of assembling a strong team — including by recruiting talent from big companies — and being open-minded and communicative with others in the industry as hallmarks of success. To beat those bigger companies, he added, targeting the weaker brands in the pack, rather than the market leader, can be good way to build share and attract investment.
NOSH Live is a two-day business conference for the natural food industry. Future conference dates and locations can be found at nosh.com/events.