How Kodiak Cakes Innovates at the Right Time
Jun. 25, 2018 at 10:45 PM
“Passion is key to building a strong identity and brand… Consumers want to know backstory and how authentic this brand is.”
Joel Clark began selling homemade flapjack mixes out of his red wagon at just 8 years old. Years later, Joel’s brother Jon took the family pancake recipe and started Kodiak Cakes in 1995. Joel took over the company in 1997 while going to college and working other jobs to keep the fledgling pancake business alive, and has been running the company ever since. Headquartered in Park City, Utah, Kodiak Cakes has grown into a multimillion dollar business with products in multiple grocery categories. Joel went to school for his undergraduate degree in economics at the University of Utah, and then went on to get his MBA at Oxford University in England.
Join us next time at NOSH Live Winter 2018 in Santa Monica, CA on November 29th and 30th! More information can be found here:
https://www.projectnosh.com/events/noshlivewinter18