How Elavi Landed A Million-Dollar Deal With Costco
May. 27, 2025 at 8:09 AM
Michelle Razavi, the co-founder of Elavi, pulls back the curtain on how
the brand landed a $1 million order from Costco just four months after
the debut of its protein brownies.
Show notes:
Interview: Michelle
Razavi, Co-Founder, Elavi – Michelle talks about how Elavi spotted
whitespace in the protein snack category, the brand’s journey to retail
readiness, including key learnings from Costco roadshows, and how
strategic packaging design and in-store execution have fueled velocity
at scale. She also discusses buyer relationships, proving value as an
emerging brand, and the internal resilience required to lead a
mission-driven company through rapid iteration and distribution.
