Extended Shelf Life: Kroger’s Plan for Natural and Emerging Brands
Dec. 18, 2018 at 1:06 AM
Alex Trott and Katherine Bousson took the NOSH Live Winter 2018 stage to discuss how grocery retailer Kroger works with natural and emerging brands. Trott, who is the merchandising client lead for natural foods for Kroger-owned 84.51, explained that the store’s natural product consumers fall into two categories: “Naturally Essential“ and “Naturally Mainstream,” each with different preferences and spending habits. The former, she explained, prizes innovative products, while the latter is looking for better-for-you versions of existing items they already buy. However, Bousson, category manager at Kroger, explained that price is equally critical for both groups.
NOSH Live is a two-day business conference for the natural food industry. Future conference dates and locations can be found at nosh.com/events.