Expo West 2025: Jumex U.S. Chief Talks Odwalla Revival
Mar. 13, 2025 at 3:00 PM
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For Mexican juice producer and beverage maker Jumex, the return of Odwalla is about more than reviving one of premium juice’s pioneering brands. Speaking to BevNET at Natural Products Expo West 2025 in Anaheim, Calif. this March, Carlos Madrazo, country manager for Jumex’s new U.S. division, explained how Odwalla reflects the parent company’s ambitions to develop and expand beyond its core business in nectars.
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