Expo West 2022: Califia CEO Ritterbush Talks Plant-Based Innovation
Mar. 22, 2022 at 3:41 PM
Unlike when the brand first entered the market, Califia Farms is now just one of a slate of dynamic and differently positioned plant-based milks appearing in dairy coolers nationwide. Faced with growing competition, the California-based company has been active in defending its position as a pioneering brand through rapid, constant innovation, a theme which continued at this year’s Expo West.
In this interview recorded at the show, Califia CEO Dave Ritterbush discussed how the brand is keeping up with consumers’ desire for more plant-based options, the company’s evolving relationship with RTD coffee products, the untapped potential of culinary applications for its drinks and how Califia is honoring its late founder, Greg Steltenpohl.
