Exit Interview: How Dirty Shirley Cleaned Up

Jun. 11, 2026 at 4:15 AM


Longtime beverage marketing veteran Adam Kost discusses his lean startup, proof-of-concept strategy, the key insight that gave Dirty Shirley the oxygen it needed to grow, and the branding ideas that created Dirty Shirley’s emotional connection to its audience.

Speaker:

Adam Kost, Founder, Dirty Shirley

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