Developing Company Culture -- ONE Brands' Roles and Rules

Jun. 22, 2018 at 4:36 PM


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Many young entrepreneurs emphasize the importance of building a “fun” company culture. But Peter Burns, CEO and president of protein bar maker ONE Brands, has another opinion: You need employees that feel empowered and content at work, but you also need a strict structure that sets up those employees — and the company — for success.

Speaking at NOSH Live 2018, Burns discussed the business and personal principles that govern how he has run and operated some of the leading natural products companies, including Justin’s and Celestial Seasonings.

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