Conversation with the Cottage Cheese King

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Nearly a decade ago, Jesse Merrill spotted an opportunity to reinvent the cottage cheese into a premium, protein-rich superfood with the launch of his brand Good Culture. Over the past year, the category – and the company – entered a boom period. As an entrepreneur, how do you identify opportunities for disruption? And how do you keep pace when demand rapidly outstrips supply? How do you keep investors patient when a seeming slam-dunk product takes years to catch fire?