Combining Profitability and Purpose

 

Vital Farms President & CEO Russell Diez-Canseco will share how he led the company through a successful IPO process, and his own ongoing battle: continuing to help the company grow profits while still maintaining its deeper purpose. It’s a can’t miss session for any company trying to marry mission with monetary success.

About Russell Diez-Canseco:

A self-proclaimed “recovering MBA student”, Russell was attracted to Vital Farms because the company’s multi-stakeholder business model challenged all his previous notions on capitalism. Under Russell’s leadership, Vital Farms has grown significantly in revenue, with a 35% compound annual growth rate from 2016-2020, as well as in retail distribution, and its relationships with small family farms. In July 2020, he led Vital Farms’ successful transition to the public market. Russell believes his most significant contribution to Vital Farms is scaling a high-performing organization and world-class Board of Directors, while cultivating a strong, values-driven culture. Prior to joining Vital Farms, Russell worked with McKinsey & Company, H-E-B Grocery, and the Central Intelligence Agency.

 

Transcript

Speaker 1 [00:13] For some of you, the impetus to start a company was driven by a specific mission or goal. For others, it was because you saw an opportunity in the marketplace to address an unmet consumer need and reap the financial rewards. And of course there are some that aim to do both. There's no right or wrong reason, but ultimately to connect with shoppers and be successful in business, you're going to need to find a way to be both profitable and have a higher purpose. Russell Diaz Conseco has managed to walk that tightrope as the CEO and president of Vital Farms. He's not only…

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