Combining Profitability and Purpose

Jun. 13, 2022 at 10:50 AM

 

Vital Farms President & CEO Russell Diez-Canseco will share how he led the company through a successful IPO process, and his own ongoing battle: continuing to help the company grow profits while still maintaining its deeper purpose. It’s a can’t miss session for any company trying to marry mission with monetary success.

About Russell Diez-Canseco:

A self-proclaimed “recovering MBA student”, Russell was attracted to Vital Farms because the company’s multi-stakeholder business model challenged all his previous notions on capitalism. Under Russell’s leadership, Vital Farms has grown significantly in revenue, with a 35% compound annual growth rate from 2016-2020, as well as in retail distribution, and its relationships with small family farms. In July 2020, he led Vital Farms’ successful transition to the public market. Russell believes his most significant contribution to Vital Farms is scaling a high-performing organization and world-class Board of Directors, while cultivating a strong, values-driven culture. Prior to joining Vital Farms, Russell worked with McKinsey & Company, H-E-B Grocery, and the Central Intelligence Agency.