From pho to penne, this month during our Category Closeup: Product Showcase we’re exploring innovation and growth strategies for a group of rising noodle brands. Speaking with executives from brands producing shelf stable, fresh and frozen products, we’ll the views of the entrepreneurs who are currently shaping this broad set of categories.
During yesterday’s Category Closeup: Expert Analysis, a panel of industry authorities discussed the consumer behaviors, investment activity and retailer attitudes that are creating new ways of marketing and merchandising different pasta and noodle sets. Now, we’ll hear directly from the brands. In this episode NOSH editor Carol Ortenberg and reporter Erin Cabrey will interview executives and brand leaders from both emerging and established pasta producing companies to discuss individual company strategy, and how changes within the category affect new product development and marketing.
During the Product Showcase you’ll hear about the latest innovations and updates from brands including: Taste Republic Nona Lim Sun Noodle Banza Ancient Harvest Semolina Artisanal Pasta
Retailers, investors and other industry executives can learn more about a wide range of brands and products by accessing our Category Closeup: Digital Download -- a collection of digital images and sales sheets from pasta producers.
Both Category Closeup shows are available live and for replay to BevNET and NOSH subscribers. If you’d like to dive into the pasta category as well as access our future Category Close-Up and Product Showcase shows, subscribe today.