Category Close-Up: Juice - Expert Analysis

Mar. 15, 2021 at 9:38 PM


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In this episode of Category Closeup: Expert Analysis, the panel examined the present and future of the juice segment, framing current trends against historical precedents and consumer preferences. Taking into account the current surge in interest around immunity support juices and shots, the group examined why some of the long-term category challenges around sugar content and limited refrigerated cooler space may not be going away anytime soon. Other topics included how investors are evaluating opportunities in the space, emerging subcategories within juice, the evolution of on-premise juice bars and how changing use occasions are driving interest in multi-serve formats.

Our guests for this episode include:

Jeff Crumpton, Retail Reporting Solutions Manager, SPINS
Brad Barnhorn, Board Member and Advisor, Barnhorn Growth Advisors
Tabitha Sewell, Senior Category Manager – Dairy, Non-Dairy, & Refrigerated Beverages, KeHE

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