BevNET & NOSH Virtually Live: Innovation and Revenue Together
Jun. 22, 2021 at 2:12 PM
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Monisha Dabek, the new Chief Commercial Officer and General Manager, USA, of Ocean Spray, has helped grow and scale innovation at WhiteWave, Danone, and PepsiCo. She discusses the way brands can stay focused and communicate as unplanned attention lifts their fortunes, and zeroes in on the best ways for entrepreneurs to capitalize on their own innovations, from scaling them to helping teams avoid paralysis as they grow.
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