An Interview with Kathryn Bricken of Doughlicious
Nov. 8, 2024 at 6:32 PM
Kathryn Bricken, the founder of Doughlicious, talks about the genesis of her brand of frozen cookie dough and gelato bites and why she chose to launch a frozen brand, how she assessed the timing and prepared for a U.S. launch, and how Whole Foods evaluated the brand and what gave its buyers confidence in its ability to succeed on its shelves. She also discusses Doughlicious’ national rollout at Target and how the company planned for a dramatic expansion in geography as well as a new retail channel and consumer base.
