A Product is Only a Thing -- Learn How to Create a Meaningful Brand with goodDog
Jun. 22, 2018 at 4:40 PM
“A product is only a thing, it’s innocuous. It’s not a lifestyle and it’s something that is probably easy for someone else to make, so why do you care about this and how do you show this to someone else and make them care, too?”
Recorded during NOSH Live Summer 2018 in NYC.
Lisa Hyman
Co-Founder & Head of Strategy and Ideas, goodDog
Lisa runs Strategy and Ideas at goodDog. She has 20+ years experience locating meaningful stories for businesses, celebrities and politicians. She's good with words and always finds the bullseye. She runs point on goodDog's strategic engagements.
Max Kabat
Co-Founder & Head of Relationships, goodDog
Max runs Relationships. He's in charge of knowing people who know things because when you're in the business of helping high-velocity companies grow through strategic storytelling, you need a lot friends in interesting places.
Join us next time at NOSH Live Winter 2018 in Santa Monica, CA on November 29th and 30th! More information can be found here:
https://www.projectnosh.com/events/noshlivewinter18