A New Paradigm? Founders Seek Strategic Exits Over Prolonged Fundraising.
May. 27, 2025 at 7:55 AM
The hosts also discuss Chobani’s purchase of Daily Harvest and Via Verde Valle’s acquisition of A Dozen Cousins and how the latter may reflect a new paradigm in which founders favor strategic exits over prolonged fundraising
Show notes:
Pass The Brownies. Sample Your Wares. Fundraise Or Sell? Justin Time. Phony And Fantastic. – The hosts munch on Elavi’s protein brownies and heap praise on the brand’s co-founders Michelle Razavi and Nikki Elliot. They also highlight sampling opportunities and retailer buyer access at BevNET Live Summer 2025, before diving into recent industry M&A activity, including Chobani’s acquisition of Daily Harvest and Verde Valley’s acquisition of A Dozen Cousins. They discuss how these moves reflect shifting strategies in CPG, where founders increasingly favor strategic exits over prolonged fundraising. The team also reviews a variety of new products, including Justin’s new better-for-you candy bars, Campari’s non-alcoholic spritz Crodino, and the standout Phony White Negroni by St. Agrestis. Other notable mentions include energy-infused gum, crypto-themed sparkling water, and functional tea and coffee drinks.
