A Dozen Cousins Founder & CEO Talks Cultural Flavors and Brand Story
Mar. 26, 2019 at 5:46 PM
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Ibraheem Basir, Founder & CEO of A Dozen Cousins, joins BevNET's Ray Latif on the Livestream Studio during NOSH Live Winter 2018. Basir discusses the brand name origin and how the company strives to create flavors that blend culture, taste and health. He also shares the brand's strategy of using social media as their route to sampling to bring in more consumers and spread the brand story.