Retail

With approximately 30,000 new brands introduced in the U.S. food and beverage market every year, raising brand awareness and capturing the attention of large retailers can prove a challenging feat for startups. Meanwhile, retailers are increasingly pressed to find new and innovative items to draw in consumers.

Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.

The frozen smoothie category has evolved since pandemic lockdowns with consumers demanding more convenience and functionality blended together and packaged at a price accessible to mass channel shoppers.

In this distribution roundup: Laoban doubles its door count as it expands beyond the natural channel, Belgian Boys extends into grab-and-go with Walmart exclusive, La Brea takes on Target and more.

Fly By Jing (FBJ) is trying its hand at a meal time product once again with today’s launch of Sichuan Noodles in Chili Crisp and Sweet & Spicy varieties.

Ever since the pandemic, consumers have been increasingly demanding transparency in food supply chains with health, safety and sustainability becoming top drivers of those requests. Here’s how brands are meeting those emerging needs.

After launching into grain-free granola, Three Wishes is entering a new category with chewy granola bars as it eyes opportunity in snacks and expanding its reach in mass and conventional channels.

After weathering countless economic headwinds over the past five years, grocery retailers are again facing pressures to capture a greater share of consumers’ wallets. Here’s how they are approaching the task.

On CPG Week, the podcast team talks co-branding, energy drink and protein supplement licensing with sweets makers, and the evolution of cannabis in sports recovery drinks.

Mars has promoted Daniel Calderoni, a manager within its pet nutrition division, to be the new CEO of KIND Snacks North America.