Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Forward Consumer Partners Closes $500M Fund
The Connecticut-based firm said its Fund II, launched in December 2025, will continue to focus on majority equity investments in the range of $25 to $250 million.
![[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/03/24095854/2026-03-24-square-1080x1080-1-150x150.png)
[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners
Better-for-you pretzel maker Stellar Snacks has secured a strategic minority growth investment from private equity firm Main Post Partners.
After Reformulation Struggles, Yough Breaks Through with Major Retail Wins
Greek yogurt-based frozen pizza maker Yough was nearing an almost deadly inflection point, until Target stepped in. Over the past six months co-founder and CEO Micheal Rolland went from questioning whether to continue, to buckling down the business and scaling up from 50 to a few thousand doors nationwide.
Additional Content
Can Big Food Compete Among Entrepreneurs?
Legacy CPG companies are a goalpost for food industry entrepreneurs. But that dynamic may be shifting as large corporations struggle under their own weight.
NotCo Expands Beyond Plant-Based With Magnum Ice Cream Partnership
Today, The Magnum Ice Cream Company announced a new partnership with AI-driven food innovation company NotCo, marking the latter’s inaugural venture beyond its plant-based roots.
Sweets From The Earth Poised For U.S. Expansion Following PE Deal
Sweets from the Earth, a Toronto-based manufacturer of vegan and allergen-free sweet baked goods, has been acquired by Canadian firm Fengate Private Equity. Financial terms of the transaction were not disclosed.
Protein Brewery Raises $35.2M To ‘Springboard’ Global Expansion
The Protein Brewery announced today it has raised a $35.2 million (€30 million) Series B round as it aims to reach commercial scale for its fungi-based protein ingredient ahead of a launch with “several” U.S.-based CPG brands.
Meat Producers True Story, Fork in the Road Merge to Create Unified Brand Identity
Sustainable meat brand Fork in the Road has merged with “sister company” True Story Foods, creating a unified business under the True Story name, with Fork in the Road products to be integrated into the existing True Story line of meats. Terms of the deal were not disclosed. Since their respective foundings in 2010 and… Read more »
Axum Capital Partners Announces $300M Fund for Health and Wellness Brands
Private equity firm Axum Capital Partners says it is looking to double down on health and wellness food companies with the announcement of its latest fund, targeting $300 million in committed capital.
Louisville Brands Acquires Louisville Vegan Jerky
Consumer holding company Louisville Brands has acquired Louisville Vegan Jerky Company from early-stage investment firm Render Capital. Financial terms of the transaction were not disclosed.
CPG Week: Have We Hit Peak Protein? Plus, A Private Brands Boom
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Brad Avery analyze the evolution of private label from off-brand to on-trend. The podcasters also discuss recent examples of the protein craze in Wandering Bear’s new latte line and Brami’s lupini bean-based pasta. Additionally, the hosts dig into British mixer brand Fever-Tree’s partnership with Molson Coors and an interesting new innovation in the frozen aisle.
Dynamic Diet Duo? Splenda Parent To Acquire SlimFast
Heartland Food Products Group, manufacturer of Splenda brand low-calorie sweetener and drink mixes, has acquired SlimFast’s U.S. operations from nutrition supplement maker Glanbia. Financial terms of the transaction were not disclosed.
Khloud Names Jeff Rubenstein As CEO
Khloud named former Poppi president and chief growth officer Jeff Rubenstein as its CEO, just five months after launch and amid a slate of distribution gains.