Innovation
Featured Innovation Content
After Miyoko’s Meltdown, Nuts For Cheese Sees Fresh Opportunity in Premium Plant-Based Set
A turbulent year for plant-based cheese is opening unexpected doors for the category’s next wave of potential winners. As legacy players stumble and retailers lose confidence in the category, Nuts For Cheese aims to fill a hole for premium, artisanal brands that can deliver on taste, ingredients and trust with retailers and shoppers alike.
Man Cereal Aims To Be The Liquid Death Of Breakfast
Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.
Seeding Its Future: Smackin’ Fuels Growth With Vertical Integration
Sunflower seed snack brand Smackin’ has prioritized flavor innovation and manufacturing control to position for long-term growth.
Additional Content
Expo East 2023: R.E.D.D., Jack & Friends Revamp; Caulipower Innovates
Expo East 2023 may have ended, but the NOSH team has more news to report from the show floor including a spate of new launches from vegetable-forward frozen food brand Caulipower and rebrands by Jack and Friends and R.E.D.D. Bar.
Expo East 2023: AcreMade’s “Easier” Eggs; Nona Lim New Entrees
The NOSH team has been trawling the trade show floor at the last-ever Natural Products Expo East and have complied a healthy haul of notes, thoughts, hot takes and new product finds. Check out this rundown of notable news and updates from the show.
Expo East 2023: Pitaya, Honey Mama’s Target C-Stores; Blue Zone Debuts New Frozen Line
As the NOSH staff heads off to walk the aisles of the final Natural Products Expo East, our team offers a preview of some of the news coming from the show floor.
Whiz Kid: Toodaloo CEO Joins Wiz Khalifa to Launch MISTERCAP’s
The rapper Wiz Khalifa, Philippe Chetrit, CEO of adaptogenic-enhanced snack brand Toodaloo; and the co-founders of Khalifa Kush, Tim Hunkele and DJ Saul, have joined together to launch MISTERCAP’s, a new line of mushroom-based products.
Is it Buckwheat’s “Time?” Maine Crisp Says Yes With New Branding, Snacks
The Winslow, Maine-based company, formerly known as the Maine Crisp Company, is now known as Better With Buckwheat following a full company rebrand announced last week. Alongside the new identity, the company is also launching its first new line, crackers as part of a broader strategy shift to build out a buckwheat-based snack platform.
Outstanding Expands Snack Portfolio With Stuffins Launch
Continuing its strategic pivot towards reinventing familiar snack categories, Outstanding Foods announced today the launch of Stuffins, a vegan-friendly take on a Combo with an enhanced nutritional profile.
From Liquid Death to Sour Stamina: Science Inc. Launches Final Boss Sour
CPG investment and brand development firm Science Inc. – the initial investor behind runaway beverage hit Liquid Death – is asking consumers to pucker up for its latest in-house product: a new brand of gaming-themed snacks called Final Boss Sour.
Challenge Accepted: Brazi Bites Launches TikTok Inspired Waffles
Having found room to create a burgeoning platform brand within the frozen food set, Brazi Bites now has its sights set on breakfast. .
Slow Rise: Why A Steady Pace is Pinsa Love’s First Priority
The frozen pizza set is about to welcome a new style of premium pies. Pinsa Love is heading to the frozen aisle of 120 Giant stores this month after quietly scaling in the Washington D.C-area over the past two years.
Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch
G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.