Innovation
Featured Innovation Content
Seeding Its Future: Smackin’ Fuels Growth With Vertical Integration
Sunflower seed snack brand Smackin’ has prioritized flavor innovation and manufacturing control to position for long-term growth.
Self-Manufacturing, Shelf-Stable Snacks Drive JonnyPops’ Expansion
JonnyPops has launched a freeze-dried innovation as it uses its manufacturing capabilities to scale further in conventional grocery.
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
Additional Content
Bar Rescue: How Elavi Pulled Off Its Product Pivot
Better-for-you snack brand Elavi is no longer in the bar business. While shifting to a more streamlined foundation for the business was the right move – the duo still struggled with the decision to “effectively cut its first child.”
Expo East: Sour Candy Rides New Innovation Wave
If you’ve been waiting for a better-for-you sour candy, this may be your moment. A new wave of CPG brands have set their sights on capturing the nostalgia of sucking on a handful of Warheads.
Once Upon A Farm Pushing Past Pouches With Chilled Bars Launch
Once Upon a Farm is looking beyond its roots in baby food by launching a new line of refrigerated oat bars – its first non-pouched product – in an effort to use snacking occasions to stay relevant as its young consumers age.
Rudi’s “Value Adds” Justin Gold, Frozen Innovation
Rudi’s Mountain Bakery has set its sights the freezer aisle adding 12 new value-added products thanks, in part, to the brand’s new “idea man” and chief innovation officer Justin Gold.
Expo East 2023: R.E.D.D., Jack & Friends Revamp; Caulipower Innovates
Expo East 2023 may have ended, but the NOSH team has more news to report from the show floor including a spate of new launches from vegetable-forward frozen food brand Caulipower and rebrands by Jack and Friends and R.E.D.D. Bar.
Expo East 2023: AcreMade’s “Easier” Eggs; Nona Lim New Entrees
The NOSH team has been trawling the trade show floor at the last-ever Natural Products Expo East and have complied a healthy haul of notes, thoughts, hot takes and new product finds. Check out this rundown of notable news and updates from the show.
Expo East 2023: Pitaya, Honey Mama’s Target C-Stores; Blue Zone Debuts New Frozen Line
As the NOSH staff heads off to walk the aisles of the final Natural Products Expo East, our team offers a preview of some of the news coming from the show floor.
Whiz Kid: Toodaloo CEO Joins Wiz Khalifa to Launch MISTERCAP’s
The rapper Wiz Khalifa, Philippe Chetrit, CEO of adaptogenic-enhanced snack brand Toodaloo; and the co-founders of Khalifa Kush, Tim Hunkele and DJ Saul, have joined together to launch MISTERCAP’s, a new line of mushroom-based products.
Is it Buckwheat’s “Time?” Maine Crisp Says Yes With New Branding, Snacks
The Winslow, Maine-based company, formerly known as the Maine Crisp Company, is now known as Better With Buckwheat following a full company rebrand announced last week. Alongside the new identity, the company is also launching its first new line, crackers as part of a broader strategy shift to build out a buckwheat-based snack platform.
Outstanding Expands Snack Portfolio With Stuffins Launch
Continuing its strategic pivot towards reinventing familiar snack categories, Outstanding Foods announced today the launch of Stuffins, a vegan-friendly take on a Combo with an enhanced nutritional profile.