Food Dyes

Brightfield Group uncovers how everyday categories – bars, chips, and grab-and-go snacks – have become ground zero for rising consumer anxiety around ultra-processing, “forever chemicals,” and hidden health tradeoffs.

Consumers are becoming increasingly mindful of the ingredients in their food, and interest in ultra-processed foods (UPFs) and synthetic dyes has grown significantly over the past year. Brightfield Group’s Q2 2025 Wellness Report explores the evolving conversation around these topics and what it means for brands, retailers, and product developers.