Häppy Candy, a Whole Foods Market LEAP Brand, Launches in Select Northeast and South Pacific Stores

NEW YORK, NY – July 16, 2026 – Häppy Candy, the better-for-you gummy candy brand redefining gummy candy, is proud to announce its launch at Whole Foods Market as part of the retailer’s LEAP program. Häppy Candy products will roll out across select stores in California, Arizona, Nevada, New York, New Jersey, and Connecticut.

 

Founded by Maxi Heidenblut, Häppy Candy was created to offer consumers a quality gummy candy made with significantly less sugar, no alternative sweeteners, or artificial dyes and free from the top 9 allergens. All without compromising on taste.

The launch marks another exciting milestone for the fast-growing women-owned brand, which has quickly expanded its retail footprint and built a loyal following through its modern branding, destination-themed flavors, and truly better-for-you approach to candy.

 

“We are incredibly proud and excited to launch Häppy Candy at Whole Foods Market," said Maxi Heidenblut, founder and CEO of Häppy Candy. "Whole Foods Market has always been a retailer we deeply admire for their high food quality and ingredient standards, and their commitment to supporting innovative, mission-driven brands. Being selected as a LEAP brand, chosen as one of just 10 from over 1,600 applicants, and launching across select stores in the Northeast and South Pacific is an incredible milestone for us. We can't wait to introduce even more consumers to Häppy Candy.”

 

Häppy Candy brings a fresh and modern approach to gummy candy with playful, destination-inspired flavors like Italian Summer (cherry and lemon) and The Big Apple (green and red apple), offering consumers a more mindful indulgence they can feel good about enjoying.

 

"We're so happy to bring Häppy Candy to our stores," said Mindy Hauge, Emerging Brands Forager. "These gummies are made with real sugar, just less of it, so you get all the flavor without alternative sweeteners. It's a better-for-you option with all the nostalgia of the candy we loved as kids. With fun flavors like Italian Summer and playful packaging, it's the perfect treat for summer snacking."

The brand’s high-quality gummy candy contains significantly less sugar than traditional candy, without using stevia, monk fruit, allulose, sugar alcohols or other hard-to-pronounce ingredients commonly found in many better-for-you alternatives.

 

Häppy Candy launched at select Whole Foods Market stores across the Northeast and South Pacific on June 1, 2026.

About Häppy Candy Häppy Candy makes truly better-for-you gummy candy with 70% less sugar without any alternative sweeteners, like stevia, monk fruit, allulose, or sugar alcohols. Just real ingredients and simply less sugar. Their gummy candy is free from the top 9 allergens, free from artificial dyes and absolutely delicious. Häppy Candy is proudly WBENC-certified women-owned.

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Better For You Snacks, Inc. | Creators of Häppy Candy Maxi Heidenblut, Founder & CEO