Consumer demand for authentic
global flavors, plant-based foods, and clean-label convenience continues to
surge — and Middle Eastern cuisine is leading the trend.
MEZETE, the
Jordan-based brand known for transforming traditional Middle Eastern recipes
into modern, ready-to-eat foods, will showcase its preservative-free product
lineup at the upcoming KEHE
Holiday Show at McCormick Place in Chicago, June 10–11. Booth 10032
Now available in more than 50 countries worldwide,
MEZETE is rapidly expanding across the U.S. as retailers and consumers seek
globally inspired foods made with real ingredients and authentic flavor. At the
KEHE Holiday Show, MEZETE will feature its full line of ready-to-eat dips,
sauces, soups, stews, and convenient snack offerings — all crafted without
preservatives or added oils.
“Middle Eastern cuisine continues to gain momentum as
consumers look for foods that deliver both bold flavor and wholesome
ingredients,” said Khaled Kasih, CEO of KASIH Foods, MEZETE’s parent company.
“At MEZETE, we’re proud to share authentic recipes rooted in Middle Eastern
culinary traditions while meeting today’s demand for convenient, clean-label
foods.”
What Makes MEZETE Different?
• Authentic Middle Eastern recipes crafted with
traditional ingredients and techniques
• Hummus made with higher levels of tahini for a rich, velvety texture found in
authentic homemade recipes
• Clean-label foods that are Non-GMO Project Verified, vegan, halal, and with
many gluten-free options
• No preservatives and no added oils
• Convenient, ready-to-eat products designed for today’s busy consumers
Award-Winning Global Flavor
Innovation
MEZETE continues to earn recognition
from both media and industry leaders, including:
• 2026 Vegan Besties Award (World of Vegan, Expo West)
for “To Go” Classic Hummus
• “Best New Vegan Product” recognition from VegNews
• Featured by Forbes as a trending global flavor brand
• SIAL Shanghai Innovation Award for its “ToGo” snacking range
More Than Hummus
While MEZETE is well known for its
signature hummus varieties, the brand’s portfolio spans a wide range of
authentic Middle Eastern specialties, including:
Dips
• Classic Hummus
• Red Hot Chili Hummus
• Zesty Za’atar Hummus
• Baba Ghanouj
• Muhammara
Grab-and-Go Snacks
• Classic Hummus with Breadsticks
• Roasted Red Pepper with Breadsticks
• Zesty Za’atar with Breadsticks
Attendees at the KEHE Holiday Show will have the
opportunity to sample MEZETE’s vibrant flavors and explore retail opportunities
as the brand continues its U.S. expansion.
Press interviews and appointments are available upon
request.