Zia Hatch Chile Company Launches New Hatch Green Chile Hot Sauce in Over 900 Kroger Stores Across the Western U.S.

LAS CRUCES, NM — Zia Hatch Chile Company, a leading nationwide supplier of authentic roasted New Mexico chile products, has announced its largest rollout in years: the launch of its new Zia Hatch Green Chile Hot Sauce in more than 900 Kroger locations across the Western United States.

Created for flavor rather than intense heat, the apple cider vinegar-based hot sauce is bottled in Albuquerque, New Mexico. It features authentic Hatch Green Chile sourced from growing partners located near the historic Village of Hatch, New Mexico. Harvested only once per year, these chile peppers are celebrated globally for their rich, smoky, and earthy flavor profile.

Zia Hatch Green Chile Hot Sauce is incredibly versatile and enhances dishes rather than overpowering them. Unlike traditional, heat-focused hot sauces, Zia’s new offering is designed for generous, daily use. It pairs seamlessly with everyday favorites like burgers, pizza, tacos, and breakfast dishes. Its culinary versatility has even inspired professional chefs to use it as a unique mignonette for raw seafood bars.

The product is now available across several major Kroger supermarket banners including: Smith’s, King Soopers, Dillon’s, Fred Meyer, Metro Market, Ralphs, Fry’s, Mariano’s, Pick ’n Save, and QFC.

“We couldn’t be more excited to launch in these stores,” said Nate Cotanch, founder of Zia Hatch Chile Company. “I grew up shopping at Kroger stores such as Smith’s and King Soopers, so this is an incredible full-circle moment. New Mexico agriculture is deeply important to my family and so many others, but many Americans still have yet to discover it. We hope Zia Hatch Green Chile Hot Sauce serves as an easy, delicious introduction to the flavors of New Mexico and how versatile this special crop is.”

Cotanch, whose family roots in Northern New Mexico span multiple generations, founded the company over a decade ago at Brooklyn’s famed Smorgasburg food market to bring a taste of home to the East Coast and to other transplants.

Today, Zia Hatch Chile Company’s signature 16oz roasted, peeled, and diced Medium and Hot Hatch Green Chile is distributed nationwide at retailers including Whole Foods Market and Sprouts Farmers Market. The brand is also a favorite among elite culinary professionals, such as burger expert George Motz, founder of Hamburger America, recently named to The New York Times list of the 100 Best Restaurants in New York City.

About Zia Hatch Chile Company

Zia Hatch Chile Company is dedicated to preserving and sharing the culinary heritage of New Mexico. By sourcing directly from local growing partners, the company provides authentic, high-quality, and flame-roasted Hatch Green Chile products to home cooks, retailers, and chefs/restaurants nationwide. Zia Hatch Chile Company is proud to be part of the Hatch Chile Company, a company that was founded in Albuquerque, New Mexico in 1987.

Zia Hatch Chile Company can be followed on social media at @ziahatchchileco