Bitchin' Sauce Brings Refrigerated Innovation to the Bean Dip Aisle, Launches Almond-Forward “Totally Nuts!” Line at Kroger

CARLSBAD, CA – Bitchin' Sauce, the California-born vegan dip brand, today launched two new product lines across Kroger's family of banners. Bitchin' Bean Dip in Smoky Chipotle brings a refrigerated, fresh-format take to a category long dominated by shelf-stable jars and cans. Totally Nuts! is a new three-SKU line of almond-first sauces in Smokeshow, Pickled Pepper, and Creamy Jalapeño. Both are on shelves today.

The dual launch reflects two converging shopper trends Bitchin' Sauce is built for: rising demand for fresh, clean alternatives to center-store staples, and growing interest in real-ingredient snacks built on whole foods like almonds and beans. Both lines join the rest of the brand's dips in the refrigerated deli case. Bitchin' Bean Dip enters a category long dominated by shelf-stable jars, while Totally Nuts! turns the spotlight on the brand's hero ingredient.

“Real ingredients, treated right, are the most exciting thing you can put on a plate,” said Starr Edwards, Founder and CEO of Bitchin' Sauce, whose new cookbook 30 Days of Bitchin' Bowls is built on that philosophy. “Bitchin' Bean Dip brings that same spirit to the deli case. Inspired by the slow-simmered beans of an Oaxacan clay pot, we pair pintos with the Chipotle flavor people already love. And Totally Nuts! is a love letter to the ingredient that started it all. Almonds are why this brand exists, and putting them first on the label, in a tub built to celebrate them, just felt right.”

Bitchin' Bean Dip: Smoky Chipotle

Bold, smoky, and made with real ingredients, Bitchin' Bean Dip eats like a meal and dunks like a champ. Snack it straight with chips, smother it on tacos and tostadas, or spread it in burritos and bowls. Each 15oz tub delivers 3g of protein and 3g of fiber per serving. Non-GMO Project Verified, vegan, and gluten-free. SRP: $7.99.

Totally Nuts!

A neon, almond-shaped tub for a sauce that's all about the almond. Totally Nuts! puts almonds first on the ingredient list, in three bold flavors made to dip, spread, and smother. The 9oz lineup is Non-GMO Project Verified, vegan, gluten-free, and kosher. SRP: $6.49.

Smokeshow: The smoked sweetheart. A love letter of rich, roasted spice.

Pickled Pepper: The pepper party. A tangy peck of pickled heat.

Creamy Jalapeño: The jalapeño jam. Peppery kick, velvety finish.

Availability

Both lines are on shelves today in more than 850 stores across Kroger's family of banners, including Baker's, City Market, Dillons, Fred Meyer, Fry's, Jay C, King Soopers, Kroger, Mariano's, Metro Market, Pick ’n Save, QFC, Ralphs, Ruler, and Smith's.

ABOUT BITCHIN’ SAUCE

Born from a mom’s heart and made famous at farmers markets across Southern California, Bitchin’ Sauce is the cult-favorite, almond-based dip that’s taken taste buds by storm. What began as a creamy, plant-based staple has evolved into a bold, flavor-forward brand expanding beyond the dip aisle with innovative, better-for-you offerings that bring the same craveable attitude to new categories across the store. Plant-based, gluten-free, and endlessly versatile, Bitchin’ products make everything taste Bitchin’, from veggies and burgers to tacos, bowls, and beyond.

Outside the kitchen, Bitchin’ Sauce is dedicated to giving back through its Bitchin’ Givin’ Program, donating time, resources, and product to support communities in need. Guided by the company’s core values to “Do Good, Be Good,” Bitchin’ Sauce has contributed thousands of volunteer hours and philanthropic efforts to organizations that make the world a little more Bitchin’.