Mission MightyMe, the Children's Food Brand on a Mission to End the Food Allergy Epidemic, Launches at Walmart Nationwide

Award-winning Nutty Puffs debut in more than 1,200 Walmart stores, making it easier than ever for families to follow food allergy prevention guidelines

ATLANTA, GA / ACCESS Newswire / April 13, 2026 / Mission MightyMe, the children's food brand on a mission to end the food allergy epidemic, announces continued retail expansion with the launch of Nutty Puffs in more than 1,200 Walmart stores nationwide and on Walmart.com.

Mission MightyMe's presence in the world's largest retailer follows its selection as a "Golden Ticket" winner at Walmart's 2025 Open Call, the annual flagship competition in Bentonville, Arkansas, dedicated to sourcing American-made products. With this expanded retail footprint, more than 70% of U.S. families will be within driving distance of a Mission MightyMe retailer—making early and often allergen exposure and healthier snacking more accessible for families across the country.

"From the very beginning, our goal has been to make it easy for all American families to follow pediatric guidelines that encourage consistently including nuts in infant and toddler diets to prevent nut allergies from developing," said J.J. Jaxon, Mission MightyMe Co-Founder, Co-CEO and dad of three. "Walmart's national and global reach, and their team's dedication to helping people lead healthier and better lives, makes this possible on a scale that can truly impact children's health, and marks a huge milestone for our mission."

Nutty Puffs are the first-ever pediatrician-developed nut butter puffs made with peanuts and multiple tree nuts in quantities that match the research, dissolve quickly for babies and taste delicious for big kids, too. Loved by parents as a nutritious and functional alternative to traditional baby puffs and kids' snacks, Nutty Puffs come in four flavors that are all more than 50% nuts plus ancient grain sorghum: Organic Peanut Butter, Organic Peanut Butter Strawberry, Organic Peanut Butter Banana and Mixed Nut Butter (with 5 nuts: peanuts, almonds, cashews, walnuts and hazelnuts).

Nutty Puffs are rice-free, corn-free and gluten-free, made with simple, organic, and non-GMO ingredients, and contain no refined sugars or anything artificial. All MightyMe products have been awarded the Clean Label Project Purity Award, which tests for more than 200 different contaminants including heavy metals, chemicals, pesticides and plasticizers. Walmart stores will feature Organic Peanut Butter Nutty Puffs and Mixed Nut Butter Nutty Puffs for $4.48 per pouch.

The brand also recently expanded its product line with the first-ever trail mix for toddlers and up. Nutty Trail Mix combines Mission MightyMe's signature Nutty Puffs with freeze-dried fruit and organic yogurt melts, making it easy and enjoyable to keep nuts in the rotation consistently (available at more than 1,300 Target stores and missionmightyme.com).

With the most recent Walmart expansion, Mission MightyMe products will be available in more than 3,000 brick-and-mortar retail locations across all 50 states. After a retail debut in Target stores in late 2024, the brand soon expanded into Sprouts Farmers Markets nationwide and numerous regional retailers. Mission MightyMe is also available online at missionmightyme.com, Thrive Market, and Amazon, as well as internationally in more than 180 countries through distribution partner iHerb.com.

Catherine and J.J. Jaxon's lightbulb idea grew from a now all-too-familiar parenting pain point: their oldest daughter developed a severe nut allergy after they followed the old guidance to avoid nuts in infancy. When their youngest was born, they were determined to do it differently and follow the updated guidelines, but it was a challenge because nuts and nut butters pose a choking risk, and the baby aisle was allergen-free. So they set out to change that.

"We are beyond thrilled to be available on the shelves of the world's largest retailer and one of the most respected names in grocery," said Catherine Mitchell Jaxon, Mission MightyMe Co-founder, Co-CEO and mom of three. "It's a big milestone for our mission to make food allergy prevention more accessible with the exact foods we wished were around when our own kids were younger. Parents are looking for healthier snack options and easy ways to follow food allergy prevention guidelines, and Nutty Puffs solve for both. Walmart's reach allows us to bring that solution to even more families nationwide."

The game-changing Nutty Puffs were created alongside world-renowned pediatric allergist, researcher and Mission MightyMe co-founder Dr. Gideon Lack, whose landmark 2015 Learning Early About Peanut Allergy (LEAP) Study found that most peanut allergies can be prevented with early and regular peanut consumption, starting in infancy—a discovery that changed feeding guidelines around the world accordingly. A 2025 study in the Journal of Pediatrics found cases of new peanut allergies dropped 43% since the guidelines changed as a direct result of Dr. Lack's seminal research.

"The evidence is clear that early introduction and consistent feeding of peanut through five years of age induces long-term tolerance and protects children from allergy well into adolescence," said Dr. Lack. "This simple intervention will make a remarkable difference to future generations and cause peanut allergies to plummet. However, it can be challenging for families to follow the guidelines because nuts are a choking hazard for babies. We created Mission MightyMe to solve that problem—a big step towards ending the food allergy epidemic."

In addition to being beloved by families, Mission MightyMe has received numerous awards, including: "Best Baby & Kids Snack" by Good Housekeeping, a "Best Baby Food Company for Transparency" on heavy metals by Consumer Reports, 2025 "Organic Baby Food Product of the Year" by Baby Innovation Awards, and a 2021 "World Changing Idea" by Fast Company. Co-founder Dr. Gideon Lack was also named one of TIME's 100 World's Most Influential People in Health in 2026, and co-founder Catherine Mitchell Jaxon made the Inc. 2026 Female Founders 500 list.

Visit missionmightyme.com for the latest feeding guidelines, additional resources and guides for parents, and a store locator.