Celebrate Freedom, Family & Flavor: Manischewitz Debuts Inspired New Kosher for Passover Innovations for 2026

Bayonne, NJ – March 2026 – As families around the world prepare to gather for Passover—beginning at sundown on April 1st and concluding at nightfall on April 9th—Manischewitz®, the iconic brand that has helped define Jewish holiday traditions for more than 130 years, is unveiling a vibrant lineup of new and refreshed Kosher for Passover offerings designed to bring warmth, ease, and delicious inspiration to the seder table.

Passover is a celebration of renewal, remembrance, and resilience, honoring the Israelites’ Exodus from Egypt and their journey from slavery to freedom. At the heart of the holiday is the seder, where storytelling, song, and symbolic foods like matzo and maror unite generations. During the eight days when chametz is prohibited, food becomes far more than sustenance; it becomes ritual, memory, and connection.

For 2026, Manischewitz is honoring these sacred traditions while helping modern families celebrate with creativity and convenience. The brand’s newest Kosher for Passover innovations are crafted to deliver authentic flavor, gluten-free options, and year-round versatility, bringing timeless comfort into today’s kitchens.

New for Passover 2026

The Manischewitz® Homemade Soup Line

Comfort, convenience, and classic flavor come together in the new Manischewitz Homemade Soup Line, capturing the unmistakable warmth of “Bubby’s kitchen” in a ready-to-serve format. Inspired by cherished family recipes and rooted in Manischewitz’s trusted legacy of soup mixes and broths, these soups are packaged in elegant 24-ounce glass jars at an SRP of $9.99.

Kosher for Passover Varieties:

• Clear Chicken Broth
• Chicken Matzo Ball Soup

Additional Year-Round Favorites:

• Chicken Noodle
• Tomato & Rice
• Split Pea
• Bubby’s Vegetable
• Mushroom Barley

Whether served at the seder or enjoyed throughout the year, each spoonful delivers tradition, comfort, and unmistakable Manischewitz flavor.

New Manischewitz® Water Crackers

A crisp, versatile mini matzo, these new Water Crackers are perfect for layering with spreads, pairing with soups, or elevating Passover appetizers and cheese boards.

Available in 3 oz. packages at an SRP of $4.99.

New Trio of Kosher for Passover Cookie Mixes

Sweeten the celebration with three new easy-to-bake Cookie Mixes:

• Chocolate Chip
• Double Chocolate Chip
• Snickerdoodle

Perfect for baking with children, sharing with guests, and creating new holiday memories, these mixes blend nostalgic flavor with modern convenience.

Available in 10.5 oz. boxes at an SRP of $4.59.

Back by Popular Demand: Passover Favorites

Returning favorites help make holiday preparation easier than ever:

• Frozen Matzo Balls – Ready to cook and tasting just like Bubbe made them
• Kosher for Passover All-Beef Hot Dogs – A family-friendly classic
• Frozen Gluten-Free Knishes – Deli-style comfort straight from your freezer

These modern essentials complement beloved staples including Chicken Broth, Gefilte Fish, Kosher for Passover Matzos, Assorted Macaroons, and Matzo Meal.

“Food plays a central role in the Passover celebration, and this year we’re thrilled to bring exciting new Manischewitz products to the table,” said Talia Sabag, Marketing Manager at Manischewitz. “Our Kosher for Passover portfolio blends tradition with innovation, making it easier than ever for families to celebrate with dishes that feel both nostalgic and new.”

Discover More on Kosher.com

For recipes, cooking tips, and holiday inspiration, visit Kosher.com, the premier destination for authentic Jewish cooking. New Passover-themed content is added regularly to help families create meaningful and delicious celebrations.

Where to Buy

Manischewitz products are available at supermarkets, specialty kosher retailers, and online at Amazon.

About KAYCO

KAYCO is one of the largest producers and distributors of kosher foods and beverages in the U.S., representing trusted brands including Gefen, Heaven & Earth, Manischewitz, Tuscanini, and more.

About Manischewitz

The Manischewitz story began in 1888 with a simple box of matzo. Today, the brand continues to honor its heritage while evolving to meet the tastes and dietary needs of modern consumers. More than a rebrand, this is a renewed commitment to quality, tradition, and inclusivity.

Now part of Kayco, a New Jersey-based family-owned leader in kosher foods, Manischewitz continues to innovate while celebrating the rich history that has made it a cornerstone of Jewish kitchens for generations.