Walker's Shortbread Debuts National Partnership With the ASPCA at Natural Products Expo West 2026

Iconic Scottish brand elevates Scottie Dog Shortbread through Shortbread That Saves, a purpose-led initiative driving continued U.S. momentum

ANAHEIM, CA (March 3–6, 2026) Walker's Shortbread, the iconic Scottish shortbread brand with over 128 years of heritage, returns to Natural Products Expo West 2026 with a significant new announcement: the debut of a national, multi-year partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), the nation's first and leading animal welfare organization that works on the frontlines to save, transform, and protect millions of lives in the fight against animal cruelty, revolutionizing the way society cares for animals. The partnership launches alongside Walker's beloved Scottie Dog Shortbread line, reinforcing the brand's commitment to premium quality, purpose-led growth, and continued expansion across the U.S. market.

Attendees are invited to visit Booth #4951 in Hall E, where Walker's Shortbread will spotlight its iconic Scottie Dog Shortbread products, continued U.S. retail momentum, and the values-driven initiative designed to expand shopper connection and engagement at shelf. 

Walker's booth brings the partnership to life with unmistakable brand cues, including a larger-than-life Scottie Dog structure and interactive moments with exclusive giveaways. Visitors can sample Scottie Dog Shortbread alongside other classic Walker's favorites while learning more about the ASPCA partnership, retail programs, and 2026 brand priorities. Visitors are encouraged to snap photos with the Scottie Dog structure and participate in a fun experience, featuring Walker's & ASPCA prizes. 

As part of the partnership, Walker's Shortbread has committed to a guaranteed minimum annual donation of $100,000 to the ASPCA, with contributions tied directly to purchases of eligible Scottie Dog Shortbread products. Eligible formats include Scottie Dog Shortbread, Mini Scottie Cartons, Mini Scottie Bags, and Scottie Dog Tins. This partnership serves as the foundation of Walker's Shortbread That Saves platform, linking its iconic Scottie Dog Shortbread to meaningful impact through everyday purchases.

Rooted in Walker's legacy of simple, uncompromising quality, Scottie Dog Shortbread is baked using the brand's classic four-ingredient recipe, butter, flour, sugar, and salt, delivering the same all-butter taste that has made Walker's household name for generations.

"Expo West marks an exciting milestone for Walker's Shortbread as we introduce our national ASPCA partnership," said Lisa Sherman, Head of Marketing at Walker's Shortbread. "Our Scottie Dog shortbread has long been a fan favorite, and now it carries even more meaning. This partnership reflects our values, combining quality and purpose, bringing our Shortbread That Saves platform to life, and giving retailers and shoppers a compelling reason to engage with the brand."

"We're grateful to Walker's Shortbread for their critical support of the ASPCA's work to care for animals nationwide," said Christina Wyman, Vice President, Corporate Partnerships, ASPCA. "This collaboration thoughtfully aligns a recognizable dog icon, the Walker's Scottie Dog Shortbread, with the ASPCA's commitment to protecting animals and giving them the second chances they deserve."

In addition to the partnership announcement, Walker's Shortbread will highlight its broader portfolio including new products and continued U.S. retail momentum, including expanded distribution of core formats and brand initiatives designed to attract new consumers while maintaining strong loyalty among existing fans throughout 2026.

Walker's Shortbread is exhibiting at Natural Products Expo West 2026 at the Anaheim Convention Center (800 W. Katella Ave., Anaheim, CA 92802). Attendees are invited to visit Booth #4951 to experience Shortbread That Saves firsthand and share moments from the show using #ShortbreadThatSaves. For more information about the show, visit the show's website.

About Walker's Shortbread

Walker's Shortbread is a family-owned Scottish bakery founded in 1898 in Speyside, Scotland. Renowned for its simple, all-butter shortbread made using just four ingredients, flour, butter, sugar, and salt. Walker's has remained committed to quality, craftsmanship, and tradition for over 128 years. Today, Walker's Shortbread is enjoyed by consumers around the world and continues to bring Scotland at its finest to everyday moments and special occasions alike.

About the ASPCA®

The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) believes every animal deserves to live free from suffering. For more than 150 years, we've been on the frontlines to save, transform and protect millions of lives in the fight against animal cruelty. As the nation's first and leading animal welfare organization, we assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal relocation and placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary communities through research, training and resources. As a 501(c)(3) not-for-profit corporation with more than 2 million supporters nationwide, our commitment to eliminating animal cruelty is unwavering. For more information, visit the organization's website, and follow the ASPCA on social media.