True Story Foods Innovates in the Frozen Aisle with New Products at Whole Foods Market
True Story Foods, a family-run producer of all-natural, quality meats that are raised with respect, has entered the frozen aisle for the first time with two new products at Whole Foods Market: Organic Country Morning Herb Chicken Breakfast Sausage Patties and Organic Cinnamon Swirl Chicken Breakfast Sausage Links (SRP $9.99). They are now available at Whole Foods Market stores nationally.
Both products are made with simple ingredients, including organic spices, to highlight the brand's Certified Organic chicken. The Morning Herb Sausage Patties feature a classic breakfast sausage flavor profile and are ideal for breakfast sandwiches, while the Cinnamon Swirl Breakfast Sausage Links have a lightly sweetened, mild flavor to appeal to both kids and adults. They are fully cooked and ready to heat and eat.
"Our goal was to make utterly simple, delicious, high-quality frozen breakfast sausages with the ingredients customers find in their own pantries," says Phil Gatto, CEO of True Story Foods. "We're proud to launch these products in a frozen format for added convenience."
Both items come in resealable bags, allowing customers to easily store and use the sausages as needed. Featuring 11-12g of protein per serving, they help meet the growing demand for protein at breakfast while focusing on clean-label attributes.
"Organic continues to be an important attribute that customers understand and trust when looking for higher quality meat products," Gatto adds.
True Story has also just launched a new, heritage-breed Guanciale at Whole Foods Market, further complementing its set of premium proteins including Heritage Breed pancetta and bacon, pasture-raised hot dogs, and more.
For more information, visit the link below.
ABOUT TRUE STORY FOODS
True Story Foods is a family-owned and operated company crafting clean, humanely raised meats. Based in Fairfield, CA, it works with a network of family farmers and ranchers to source humanely raised pork, beef, chicken, and turkey for its line of all-natural, No Antibiotics Ever, and Organic deli meats, hot dogs, sausages, bacon, and fresh pork. All True Story animals are raised with Room to Roam® and in compliance with California's Proposition 12. For more information on True Story and its mission, visit the link below.
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