Dr. Praeger's Expands Burger Innovation with New Grillhouse Line, Launching Exclusively at Whole Foods

Elmwood Park, NJ — Nov. 3, 2025 — Dr. Praeger's, the better-for-you frozen food brand bringing vegetables to the center of the plate for over 30 years, is firing up the flavor with its boldest burger launch yet: the new Grillhouse Burger line. Rolling out nationwide at Whole Foods Market, the lineup is built to satisfy serious burger cravings with two indulgent-yet-better-for-you options — the juicy Grillhouse Burger and the melty, flavor-packed Grillhouse Cheddar Burger.

These meat-free burgers are crafted to deliver the juiciness and flavor of a restaurant-style burger while staying true to Dr. Praeger's veggie-forward DNA. Each 4oz burger packs 20 grams of protein, steakhouse-style seasoning and a blend of wholesome vegetables like onions, carrots, sweet potato, and butternut squash.

• Grillhouse Burger: Bold, steakhouse-style seasoning paired with real vegetables for a hearty, satisfying bite.

• Grillhouse Cheddar Burger: The same flavorful recipe elevated with real cheddar cheese inside for indulgent, classic cheeseburger flavor.

The Grillhouse Cheddar Burger marks a milestone as Dr. Praeger's first burger made with real cheese, expanding its reach to flexitarians, plant-based eaters, and even traditional burger lovers seeking to reduce red meat without sacrificing taste. The line builds on Dr. Praeger's burger innovation, following the 2024 launch of the Crunchy Burger, which introduced a craveable new texture to the veggie burger category. Grillhouse delivers a restaurant-quality burger experience straight from the freezer aisle, making weeknight dinners, backyard cookouts, and game-day spreads easier – and more delicious – than ever.

"While many plant-based options in the freezer aisle aim to mimic meat, Grillhouse takes a different approach," said Jenna Behrer, Chief Growth Officer of Dr. Praeger's. "We set out to create a burger with fresh-off-the-grill taste and bold flavor that just happens to be veggie-forward. This is about delivering the flavor and experience people crave, while staying true to our mission of better-for-you food."

The Grillhouse line also debuts a reimagined packaging design for Dr. Praeger's: sleek, modular boxes that can be displayed vertically or horizontally, giving Grillhouse a premium look that feels like its own collection. At just $5.99 SRP, these burgers deliver bold flavor, better-for-you nutrition, and standout design at an approachable price point.

##

About Dr. Praeger's

For over three decades, Dr. Praeger's has been committed to pioneering delicious and convenient ways to help people eat more vegetables. Known for their veggie-forward products, Dr. Praeger's caters to the nutrition-curious and those seeking minimally processed, clean-ingredient foods. With innovative offerings like Crunchy Veggie Burgers and the category-leading Littles line, Dr. Praeger's makes healthy eating accessible and enjoyable for all ages.