True Story Foods Breaks Into Grab-and-Go Snacking Category with Launch in 1,200+ Target Stores

In its biggest retail expansion to date, True Story Foods—a family-run producer of all-natural, quality meats that are raised with respect—announces the launch of its first-ever single-serve product in over 1,200 Target stores nationwide. At the same time, the brand is expanding the distribution of its sliced deli line of Oven Roasted Turkey, Uncured Black Forest Ham, Organic Thick Carved Chicken Breast, and Genoa Salame to the same number of additional stores.

True Story's single-serve Ham and Turkey Snack Packs—individually portioned rounds of all-natural ham and turkey deli meat—are now sold in caddies alongside other healthy snacks in Target's refrigerated section. This innovative new format takes two of the brand's most popular products, including its award-winning Turkey Snack Packs, and packages them into a convenient format that is perfect for grab-and-go.

"We're thrilled to make this debut into the single-serve protein category with Target, which has been a key retail partner of ours since 2020," says Valeria Fiorito, VP of Brand Marketing and Innovation. "We've taken our top-quality deli meats and made them even more accessible, whether you're a parent packing lunches or anyone craving a clean, high-protein snack."

Designed with on-the-go lifestyles in mind, the Snack Packs hit shelves just in time for the return to fall routines, while opening doors for consumers to find healthier protein choices beyond the grocery store aisle.

True Story Snack Packs come with the brand's proud clean ingredient promise: no nitrites or nitrates, artificial colors or flavors, or preservatives, and only the all-natural ingredients customers find in their own kitchens. All True Story meats are humanely raised on family farms with no antibiotics ever.

For more information, visit TrueStoryFoods.com.

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ABOUT TRUE STORY FOODS
True Story Foods is a family-owned and operated company crafting clean, humanely raised meats. Based in Fairfield, CA, it works with a network of family farmers and ranchers to source humanely raised pork, beef, chicken, and turkey for its line of all-natural, No Antibiotics Ever, and Organic deli meats, hot dogs, sausages, bacon, and fresh pork. All True Story animals are raised with Room to Roam® and in compliance with California's Proposition 12. For more information on True Story and its mission, visit TrueStoryFoods.com.