Equifruit, North America’s market
leader in Fairtrade-certified bananas, has been named for a fourth year running. Ranked
#174 with a growth rate of 195%, this is the company’s highest position on the
list yet.
“We’re
so proud to be included again on this year’s list,” says Jennie Coleman, President
and Co-owner of Equifruit. “For us, growth is not just about numbers, it’s
about impact for banana farmers. Every Equifruit Fairtrade banana sold means
fairer wages and better conditions for banana growers. That drives us to keep growing
across North America.”
A
certified B Corp and women-owned business, Equifruit’s sustained growth speaks
to consumer demand for Fairtrade bananas in North America. In the past five
years in Canada, organic Fairtrade bananas volumes have grown by 521% and one
in three organic bananas are now Fairtrade, supported by major retailers
switching their organic banana program to Fairtrade. Equifruit celebrates this
growth, which creates positive impact for banana farmers.
Equifruit
has also celebrated milestones in 2025 including becoming a certified Fairtrade
workplace and achieving a place in , which recognizes produce
suppliers who demonstrate exceptional commitment to improving labour practices.
This
announcement comes as Equifruit gears up for Fairtrade Month, a global
celebration where retailers and brands spotlight what it means to buy better. This
October, Equifruit is peeling back the truth about the wellness industry.
Forget fancy powders and supplements, the ultimate wellness product is the
Equifruit Fairtrade banana – a fruit that fuels you pays banana
farmers fairly. Look out for Equifruit Fairtrade bananas in stores and join the
Fairtrade Month celebrations.
The
Equifruit team will also be attending the IFPA Global Produce & Floral Show
(October 16-18, Anaheim). Find Equifruit at booth #3568 and prepare to go
bananas.
Find out why Equifruit is The
Only Banana You Should Buy™
Established in 2006, Equifruit is North America's
leading Fairtrade-certified banana importer and marketer. We're a growing
produce aisle sweetheart: a certified B Corp, and proudly women owned. We're
righting the wrongs of banana business history by making fair pay for banana
farmers as interesting, followable and loved as pop culture. Stay tuned for our
Global Fairtrade Banana Domination.
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