SmartSweets Raises The Bar on Canada Offerings with New Fruitier Flavour

VANCOUVER, CANADA (September 17 2025) - SmartSweets, a trailblazer in the better-for-you candy space and the original innovator of low-sugar candy, proudly introduces an update to four top selling flavours in Canada. Sweet Fish, Sourmelon Bites, Peach Rings and Gummy Worms now deliver a juicier and fruitier flavour and a softer, more satisfying chew.

In today’s landscape where consumers are prioritizing better-for-you choices, SmartSweets is continuously innovating to meet and exceed consumer expectations. Driven by feedback from loyal consumers, SmartSweets spent many months recipe testing to create an upgraded gummy formula that delivers on taste and texture.

Since launching in 2016, SmartSweets has redefined better-for-you candy with innovation and community at its core. This recipe update, shaped by real consumer feedback, delivers on evolving tastes while staying true to SmartSweets mission to Kick Sugar, Keep Candy.

The packaging for the upgraded recipe  features a shiny pink “Fruitier New Flavour” badge across all four gummy candies and is available for purchase online at SmartSweets.ca and in stores nationwide. For more information, please visit SmartSweets.ca or follow the brand on Instagram or TikTok. 

ABOUT SMARTSWEETS

Launched in 2016 from Tara Bosch’s home kitchen, SmartSweets innovates the delicious candy you know and love with up to 92 percent less sugar than traditional candy. SmartSweets’ pinky promise is delicious candy with no artificial sweeteners, added sugars, or sugar alcohols. SmartSweets products are available on Amazon or online at smartsweets.com and are sold in over 55,000 stores across the U.S. and Canada including Target, Whole Foods, Walmart, Costco, Loblaws, Save-On-Foods and more.