BEEUP Named Official Fruit Snack Partner of AYSO for 2025-2026 Season

LOS ANGELES, CA (September 23, 2025) - BEEUP, the honey-based fruit snack brand co-founded by David Beckham, is proud to announce its new partnership with the American Youth Soccer Organization (AYSO) as the Official Fruit Snack Partner for the 2025-2026 season. This partnership marks a meaningful step forward in BEEUP’s mission to support active lifestyles and expand access to youth sports nationwide.

AYSO is one of the largest youth soccer programs in the world, with over 50,000 teams across more than 600 communities and a network of nearly 400,000 registered players and 100,000+ volunteers. As part of the partnership, BEEUP will also serve as an Official Sponsor of AYSO PLAY!, a key initiative whose mission is to grow the game of soccer by getting more kids playing, keeping them playing longer, and helping them fall in love with the sport in communities where soccer opportunities are limited or non-existent.

BEEUP will be integrated across key moments throughout the AYSO season to bring the partnership to life. The collaboration includes center-logo placement on 16,000 AYSO PLAY! jerseys, helping provide uniforms to players and positioning BEEUP at the heart of youth soccer and community pride, underscoring its commitment to fueling young athletes. The brand will also show up on the ground at eight AYSO tournaments through interactive activations and product sampling, including appearances at two major tournaments in 2025 to kick off the partnership.

"BEEUP is partnering with AYSO to create more opportunities for kids to play and enjoy the game.” said Co-Founder David Beckham. “Together with AYSO, we’re excited to support the next generation of soccer players, on and off the field.”

“We are excited to welcome BEEUP as a partner of AYSO,” said Matthew Winegar, AYSO National Executive Director. “Their commitment to fueling active families strongly aligns with our values, and together we can enhance the experience we provide while continuing to grow the positive impact of youth sports nationwide.”

BEEUP is available nationwide at Target, Target.com and on the BEEUP website. 

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About BEEUP

BEEUP is the snack brand for active kids, powered by real honey. Co-founded by David Beckham and Shaun Neff, BEEUP is shaking up the kids’ snack aisle with standout design, bold flavors, and simple ingredients, all rooted in the natural energy of honey. BEEUP fuels active families with wholesome, feel-good energy. Learn more on the BEEUP website or follow along on Instagram @beeupsnacks.

About AYSO

American Youth Soccer Organization (AYSO) is a national nonprofit organization committed to delivering quality youth soccer programs in a fun, family-friendly environment. Founded in 1964, AYSO is rooted in Six Philosophies: Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship, and Player Development. AYSO programs span over 640 communities across the United States. As a member organization of the U.S. Soccer Federation, all AYSO programs, including AYSO PLAY!, conform to U.S. Soccer standards for safety and player development curricula.