Beyond the Bib Makes Its Nationwide Debut, Bringing Innovation to Toddler Food

Beyond the Bib Makes Its Nationwide Debut, Bringing Innovation to Toddler Food

Mom-founded brand brings nutritious, veggie-forward sauces and dips directly to parents nationwide

NEW YORK, NY / SEPTEMBER 4, 2025 – For years, parents have had endless baby food options and kid-friendly snacks, but almost nothing in between. Beyond the Bib, an emerging mom-founded food brand, is filling that long-overlooked gap with a fresh veggie-forward solution designed to transform everyday staples like pasta, chicken, and even dino nuggets, into balanced meals toddlers actually eat.

Founded by Jill Weissman, a mom of two and supply chain professional with expertise in retail buying and organic CPG procurement, Beyond the Bib offers sauces and dips made with wholesome vegetables, fruits, superfoods,  and healthy fats without any added sugars, salt, artificial preservatives, flavorings, or dyes. 

Their line of sauces and dips are gentle twists on beloved classics with flavors like Tomato, BBQ, Thai Coconut, and Sweet Mustard, encouraging toddlers to expand their palates while making mealtime easier and more enjoyable for caregivers.

“As a working mom of two, I know the pressure of coming home to hungry toddlers and wanting to get something healthy on the table. Beyond the Bib was born from that season of life, when I needed a quick, easy, and trustworthy way to serve meals I felt good about. Today, it’s grown into a brand that helps families everywhere discover that kids’ food can be both wholesome and genuinely fun.” – Jill Weissman, CEO & Founder of Beyond the Bib

This past summer, Beyond the Bib was named the winner of the Amazon / Enthuse Foundation General Grant, chosen from nearly 2,000 early-stage, women-led consumer brands. The funding will expand its Amazon presence and make the brand even more accessible to families nationwide. 

Beyond The Bib is available online at beyondthebib.com, Amazon, as well as select retailers nationwide. For a full list of distributors, please visit their website. 

ABOUT BEYOND THE BIB

Founded in 2024, Beyond the Bib brings a fresh solution to the toddler food aisle. Through their range of clean sauces and real flavor, Beyond the Bib strives to empower parents and caregivers, enabling them to cook healthy, flavorful meals for their toddlers and young children with confidence. 

To stay connected to Beyond the Bib,  follow them on Instagram and LinkedIn.