Hissho Sushi And Mike’s Hot Honey Launch First-Ever Hot Honey Maple Smoked Salmon Roll: A Bold Fusion Of Heat And Sweet

CHARLOTTE, NC — July 29, 2025 — Hissho Sushi, one of the nation’s leading sushi providers and franchisors, has teamed up with Mike’s Hot Honey, America’s original and number one hot honey brand to deliver a first-of-its-kind sushi experience: The Hot Honey Maple Smoked Salmon Roll. This limited-time-only roll will be available for $11.99 at nearly 2,000 retail locations nationwide, bringing bold, sweet-heat to sushi lovers everywhere.

Sweet, Spicy, and Seriously Addictive

This sushi roll delivers a craveable flavor punch. A spicy California roll with creamy avocado, crisp cucumber and spicy imitation crab is topped with maple smoked salmon, Japanese BBQ sauce, sriracha, crispy fried onions, green onions and sesame seeds. The finishing drizzle of Mike’s Hot Honey Extra Hot delivers a sweet-heat punch that’s bold, balanced, and unforgettable.

Innovation That Ignites Cravings

"Innovation is at the heart of everything we do at Hissho Sushi," said Matt Wilken, President of Hissho Sushi. "Partnering with a trailblazing product like Mike’s Hot Honey has allowed us to push boundaries and craft something truly crave-worthy for our customers. This collaboration is a reflection of our passion for bold flavor, our commitment to premium ingredients, and our drive to bring exciting new experiences to sushi lovers."

This collaboration also represents the first time Mike’s Hot Honey is working with a sushi brand. “We’re always looking to elevate familiar foods with our signature sweet heat,” said Mike Kurtz, Founder of Mike’s Hot Honey. “Partnering with Hissho Sushi allows us to bring a whole new layer of excitement to the sushi category.”

Available Nationwide for a Limited Time Only

The Hot Honey Maple Smoked Salmon Roll will be available for a limited time—from July 28 through September 28—at select grocery retailers including Sprouts Farmers Market, Giant Landover, Giant Food, Meijer, Lowe’s Foods, Stop & Shop, The Fresh Market, Food Lion, and many more. Head to your local store and keep an eye out for show-stopping in-store signage and crave-worthy product sampling events. Plus, follow along on Instagram, TikTok, and email for exclusive giveaways that will keep the buzz going all summer long.

Get it while it’s hot. Once it’s gone, it’s gone.

About Hissho Sushi

Hissho Sushi is one of the largest sushi distributors in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal's Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton's NC 100 and Smart CEO's Future 40, among others. Founded in 1998, Hissho has grown to more than 2,500 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. To find your closest Hissho location, visit hisshosushi.com and follow @HisshoSushi on Instagram, TikTok, Facebook, Twitter and LinkedIn.

About Mike’s Hot Honey

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.