Ritter Sport Builds U.S. Momentum with Expanded Retail Presence and Strategic Investment

CHICAGO – Ritter Sport, the beloved German chocolate brand known for its iconic square bars, is ramping up its U.S. momentum with major expansion, increased shelf and display presence at retail, and the debut of two exciting new formats: Ritter Sport Minis and Choco Cubes. Backed by a $100 million investment over the next few years, Ritter Sport is committed to making its premium chocolate more accessible to American consumers wherever they shop for sweet treats. 

This summer, shoppers will find Ritter Sport in more aisles and more places than ever before, with an expanded footprint across leading retailers CVS, Albertsons® Companies, Inc., Raley’s and Walmart. The brand is also deepening its shelf presence with expanded SKUs at World Market. This retail momentum reflects a growing consumer appetite for Ritter Sport’s unique value proposition—bringing German chocolate-making craftsmanship, quality ingredients and vibrant packaging together to disrupt the U.S. premium chocolate category. As retail partnerships deepen across food, mass, drug and specialty channels, Ritter Sport is emerging as a standout chocolate brand in the U.S. with broad consumer appeal and reach.  

“Today’s U.S. consumers seek premium chocolate that offers exceptional quality in a variety of flavors—all while being modern and fun,” said Ralf Hilpuesch, CEO of Ritter Sport USA. “We believe our unique range of varieties and formats offer something refreshingly different in the world of premium chocolate. As we enter the next phase of retail expansion, we’re committed to delivering quality and value in every square.” 

Building on its U.S. retail growth, Ritter Sport is launching new product innovations to spark further consumer interest and align with American snacking habits: 

• Ritter Sport Minis: bite-sized versions of the brand’s bestselling bars like Alpine Milk Chocolate, Dark Chocolate with Whole Hazelnuts, and Milk Chocolate with Crispy Flakes. They’re perfectly portioned for snacking or sharing. 

• Ritter Sport Choco Cubes: rich, poppable treats featuring decadent fillings like chocolate mousse and double caramel. Designed to deliver ultimate indulgence in a single bite, they’re already winning fans for their melt-in-your-mouth texture and playful variety. 

These new formats will appear in stand-up bags and seasonal sets at retailers like Raley’s, which is launching three stand-up bags across its stores. Designed for trial, sharing and flavor exploration, Minis and Choco Cubes are proving to be a powerful entry point for new shoppers and a complementary format to Ritter Sport’s classic tablets.