NISSIN, Maker of CUP NOODLES, Brings Innovation To Frozen Category With KANZEN MEAL

NISSIN FOODS, the pioneer of instant ramen and maker of CUP NOODLES, announces the launch of KANZEN MEAL, a new line of frozen nutrient-dense comfort food. KANZEN, the Japanese word for ‘complete,’ is the company’s first innovation in the single serve frozen meal category. The brand is a critical pillar of the global company’s growth strategy focused on attracting a more health-conscious consumer.

KANZEN MEAL was intentionally and meticulously created to deliver a complete meal solution that optimizes taste and nutrient density. Key facts include:

·         Nutrient density has become more important with consumers, especially with the increase in GLP-1 usage

·         Uses precision nutrition technology which combines food science, Japanese culinary techniques and tools to precisely distribute micro and macro nutrients throughout each meal while optimizing flavor

·         Available in three varieties - Fettucine Alfredo, Spaghetti Bolognese and Shrimp Teriyaki. Each contains up to 23g of protein, 10g of fiber, more than one-third (33%) of the recommended daily values of all 27 essential vitamins and minerals with 0g added sugar, and range between 460-520 calories

·         All three varieties launch in specialty stores this June throughout the west and southeast, with rapid distribution and scale through spring of 2026 and beyond

·         Frozen is an innovation focus for the Japanese powerhouse because the category is a growing destination for well-being with a clear market opportunity in single-serve meals

“KANZEN MEAL is well ahead of what other CPG brands have been able to achieve in addressing consumer desire for nutrient dense meals, especially with the increase in GLP-1 usage, while still delivering taste and convenience,” said Robert Little, CEO of KANZEN MEAL. “Our priority was perfecting the flavor of each dish, which meant combining Nissin’s legacy of food science and technology with the artistry of top chefs to deliver a first-of-its kind meal solution consumers can easily find in the frozen meal section.”

KANZEN MEAL will begin rolling out in premium/specialty stores on the West Coast including Nugget Markets, Bristol Farms, and Gelson’s as well as Kroger’s Harris Teeter division in the southeast. Rapid expansion is already planned through the Fall of 2025 and into Spring 2026 and beyond. Suggested Retail Price is between $6.99 and $7.99. Visit kanzenmeal.com for more Information on the product and store locator. 

About KANZEN MEAL KANZEN MEAL (U.S.A.) INC., is a wholly owned subsidiary of NISSIN FOOD PRODUCTS CO., LTD. founded with the vision to set a new global standard for nutrition integrity by revolutionizing how busy people nourish themselves. KANZEN MEAL’s mission is to craft complete, delicious, and nutrient-dense meals using the precision of Japanese culinary technology and expertise.