LOS ANGELES, June 17, 2025 –– Artfully designed pantry staples brand, Brightland, renowned for its joyful, charming gifting experiences and trusted presence in homes across the country, today announced the launch of its Everyday Line. This line introduces two new versatile extra-virgin olive oils to the brand’s core offerings: Everyday Cooking Oil and Everyday Salad Oil. 

The new product line is crafted with the same California-grown integrity and unwavering commitment to freshness that defines all of Brightland’s premium oils, vinegars and honeys. 

“It took us three years to bring this new line to life — not just to find a California partner who met our standards for quality, but to thoughtfully design every detail,” said Brightland Founder and CEO, Aishwarya Iyer. “We’ve earned the trust of our community by being intentional with every decision, and this launch is no exception.”

These Everyday oils are presented in custom-designed 750ml squeeze bottles designed to be proudly displayed on countertops, much like Brightland’s current glass bottles. The result is two exceptional new olive oils that seamlessly blend effortless, mess-free application with Brightland’s distinctive aesthetic.

“While our current olive oils are often chosen for their beautiful, giftable presentation and are certainly enjoyed every day, we’ve listened to thousands of customers who expressed a need for high-quality oils better suited for daily use, both in terms of price point, flavor profile, and in an easy-to-use format,” shared Iyer. “Responding to this clear demand was a natural step, and we are incredibly excited to introduce the Everyday Line to the world. This expansion has been a key part of our vision for years.”

Everyday Cooking Oil is milled slightly later in November with olive varietals chosen to yield a smooth, buttery and mild flavor ideal for high-heat cooking applications. In contrast, Everyday Salad Oil is milled earlier, with varietals chosen to give a balanced fruity and grassy profile that is slightly more robust, perfect for tossing, mixing and dressing. The Everyday Line will be available for purchase starting at $19.99 per bottle in Whole Foods Markets across the country beginning August 2025, and is available for purchase now at the Brightland website.

“Our community has sought a convenient and accessible solution like this for years––a need underscored by the overwhelmingly positive reception of our Pizza Oil, which was released over two years ago,” said Iyer. “The squeeze bottle has been a known and trusted kitchen staple for decades, and Brightland refined it to match its uncompromising standards for flavor, quality and design.”

Pioneering the super premium olive oil movement in the U.S., Brightland stands as the category's first and largest brand. The company's journey since 2020 has seen growth exceeding 298 percent, propelling its robust direct-to-consumer, retail and Amazon presence. In fact, in 2024, Brightland was gifted to enough people to fill Madison Square Garden eight times over. 

The Everyday Line makes incredible olive oil more accessible without sacrificing taste or quality, bringing beauty and function to every kitchen. 

###

About Brightland: Founded in 2018 by Aishwarya Iyer, Brightland is a California-based premium pantry staples brand crafting artfully designed and consciously-made olive oils, vinegars, and honeys that elevate everyday moments. Built on quality, creativity, and transparency, Brightland sources ingredients from family farmers and local makers in California. Featured by tastemakers like Bon Appetit, Food & Wine, The New York Times, and Vogue, and recognized as one of Oprah’s Favorite Things in 2022 and in Goop’s 2024 Holiday Gift Guide, Brightland’s beloved products are available in thousands of major and independent retailers nationwide, and online at Brightland's website. Follow their story on Instagram @wearebrightland.