Fruit Bliss Unveils Bold New Packaging After a Decade – A Fresh Look for a Fresh Product

Brooklyn, NY – Fruit Bliss, the maker of organic sun-dried rehydrated fruit with a juicy twist, is proud to unveil its first packaging redesign in over a decade. The new look reflects the brand’s commitment to simplicity, transparency, and wholesome snacking, offering a modern update while staying true to the company's roots.

After 10 years of consistent growth and consumer loyalty, Fruit Bliss is entering a new era with a fresh, contemporary package design that better communicates the brand’s story and values. The new packaging features a vibrant, clean aesthetic with refreshed typography, updated imagery, and clearer nutritional cues to stand out on shelves and reinforce the brand’s core promise: snacks that are as delicious as they are organic.

“We’ve always believed in letting the fruit speak for itself,” said Susan Leone, Founder and CEO of Fruit Bliss. “This new design lets our customers instantly recognize what makes us different—organic fruit that’s sun-dried and steamed to add the water back in, with no added sugar and nothing artificial. It’s still the same product they love, just with a brighter, bolder face.”

This refresh comes at a time when consumers are increasingly seeking clean-label snacks with both convenience and taste. Fruit Bliss meets that demand with its line of organic dried apricots, figs, dates, tart cherries and fruit medley—now with a packaging design as vibrant and honest as the fruit inside.

The new packaging has been slowly rolling out on shelves and will continue throughout 2025. 

Fruit Bliss Organic Fruit is available on Fruitbliss.com and Amazon, and on shelf in key markets across the U.S.

About Fruit Bliss 

Fruit Bliss is a woman-owned company offering organic sun-dried fruit with a juicy twist—softened with a touch of water and nothing else. Based in Brooklyn, NY, Fruit Bliss snacks are certified USDA Organic, Non-GMO Project verified, Kosher OU, Vegan, Gluten-Free, and contain no added sugar or preservatives. It’s fruit the way nature intended: pure, simple, and delicious. Fruit Bliss products can be found in retailers nationwide, as well as direct-to-consumer both on Amazon.com and on FruitBliss.com. For more information and a full list of products, visit  fruitbliss.com and connect with us on Instagram and Facebook.