The better-for-you snack brand launches a limited-time test of its new
18 oz. Original flavor in 105 Sam’s Clubs across the West, building on the
nationwide success of its Super Seed Everything offering at Costco
Mary’s
Gone Crackers, the trusted
pioneer in organic, gluten-free snacks, is bringing its fan-favorite Original
flavor to Sam’s Club for the first time — exclusively in an 18 oz. size. The
limited-time test will run from April 26 through the end of June in 105 Sam’s
Club locations across the Western U.S., including Texas, Arizona, California,
Oregon, Washington and more.
Known for its commitment to better-for-you ingredients and
eco-conscious sourcing, Mary’s Gone Crackers has seen significant momentum in
the club channel over the past year. The launch of its 18 oz. Super Seed
Everything crackers in Costco at the end of 2024 exceeded expectations, gaining
a strong national following for its crunchy texture, nutrient-dense ingredients
and bold, savory flavor. Building on that success, the company is now offering
its first-ever 18 oz. Original flavor — a versatile snacking and charcuterie
board option that has never been produced in this larger format until now.
“This is a major milestone for our brand,” explained Michael Finete,
CEO at Mary’s Gone Crackers. “We’ve seen tremendous performance with our 18 oz.
Super Seed Everything crackers at Costco, and we’re excited to build on that
momentum with a product that our loyal fans have loved from the beginning.
Launching this test with Sam’s Club gives us the opportunity to reach Sam’s members
and introduce new consumers to Mary’s Gone Crackers, the sustainable and
nutritious cracker brand they’ve been looking for.”
The Original flavor — crafted with a blend of organic brown rice,
organic quinoa and organic seeds — delivers a satisfying crunch that pairs
perfectly with cheeses, dips or eaten straight out of the box. The 18 oz.
club-size packaging offers more value for families, entertainers and snackers
who crave a wholesome and delicious organic and gluten-free alternative to
conventional crackers.
“We’ve heard loud and clear from consumers who love the Original
flavor and want to see it in more places — and in a larger format,” continued
Finete. “This Sam’s Club test is our way of responding to that demand, and
we’re excited to have Sam’s members become a part of the Mary’s Gone Crackers
family and help drive our continued success as we strive to expand while doing
things the right way, always.”
The company is encouraging fans to visit participating Sam’s Club
locations and stock up during the trial window to show their support. Strong
performance during the test will be the key to unlocking wider availability
across Sam’s Club locations nationwide.
About Mary's Gone Crackers
Mary's Gone Crackers® has grown
to be one of the largest organic and gluten-free cracker companies in the
United States since opening in 2004. Headquartered in Reno, Nevada, the company
crafts high-quality snacks that are certified organic, Kosher, gluten-free and
non-GMO. Even with its exceptional growth, the organization has remained
committed to using mostly plant-based ingredients that cater to a variety of
dietary needs and health-conscious consumers. Their products can be found
across the United States and Canada, at both specialty and mainstream grocery
stores.
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