Pilot Program Brings Comfort to Campus with Deeply Discounted Late-Night Snacks and a Mac Truck Tour

Kraft Mac & Cheese is showing up for college students this finals season with the ultimate late-night study snack—at an unbeatable price. Students at select universities can fuel their finals with 5-cent Kraft Mac & Cheese cups, available all night through Gopuff for a limited time only.

The Finals Fix Details:

• When: May 8–16, 2025 (while supplies last)
• Where: Harvard University, University of Iowa, Rutgers University, Texas Tech University, and University of Wisconsin–Milwaukee
• How It Works: Students at pilot schools will see Kraft Mac & Cheese cups automatically listed for $0.05 on the Gopuff app and website.

To bring even more comfort straight to campus, Kraft is also deploying a “mac” truck to select schools, offering FREE Kraft Mac & Cheese cups outside campus libraries from 5PM to 11PM local time on select evenings until May 16th.

As part of the pilot, Kraft Mac & Cheese will turn to students on social media to vote on whether the program should return this fall - and where the brand should bring the mac next.

For close to 90 years, Kraft Mac & Cheese has offered fans the ultimate comfort food, encouraging them to choose what makes them feel good inside and out, and this new program is the latest example, bringing students comfort, convenience, and deliciousness during what’s an undoubtably stressful time. 

For more information on Kraft Mac & Cheese and to stay up to date on the latest news and announcements, follow Kraft Mac & Cheese on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.

*Please note, delivery fees are not subsidized, so students will need to meet GoPuff’s $12 minimum, plus pay standard delivery and tip. The promotion is only valid within a certain radius around each college or university’s campus.