Mezete Brings the Bold Flavors of the Middle East to Int. Dairy, Deli & Bakery Assn Show (IDDBA 2025)

New Orleans, La. – Global demand for authentic international cuisine is booming—and Middle Eastern food is leading the way. Mezete, a Jordan-based brand transforming traditional recipes into convenient, clean-label products, is excited to debut at the International Dairy Deli Bakery Association (IDDBA) Show, June 1–3 in New Orleans.

With a presence now in over 45 countries, Mezete’s U.S. expansion is fueled by growing consumer demand for bold, plant-based, preservative-free foods. At IDDBA, Mezete will showcase its full range of ready-to-eat dips, sauces, soups, and stews—all made with natural ingredients and no added oils.

“Middle Eastern cuisine is rich in flavor, culture, and nourishment,” said Khaled Kasih, CEO of KASIH Foods, Mezete’s parent company. “We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.”

We’re proud to share authentic, ready-to-eat Middle Eastern foods crafted with care and integrity, just the way they’re made at home.

What Makes Mezete Different?

• Mezete hummus is made with much higher levels of tahini vs U.S. made brands which provides a velvety smooth texture that you only experience when making it at home or in an authentic Middle Eastern restaurant.
  
• Clean-label, real food: All products are non-GMO Project Verified, vegan, halal, with many gluten-free options.
  
• No preservatives. 
  
• No added oils: no cheap fillers or oils.
  

Not Just Hummus!

While known for its signature hummus, Mezete will present a wide variety of Middle Eastern staples, including:

Dips:

• Classic Hummus
  
• Red Hot Chili Hummus
  
• Zesty Za’atar Hummus
  
• Baba Ghanouj
  
• Muhammara
  

Sauces:

• Classic Tahini
  
• Shatta (spicy chili sauce)
  
• Toum (Garlic Sauce)        

Soups & Stews:

• Adas Soup (Spiced Lentil Soup)
  
• Freekeh Soup (Smoked Wheat Kernel)
  
• Mulukhiyeh Stew (Vegan)
  
• Shakshouka Base Stew
  

Convenient single-serve hummus & dip cups paired with breadsticks, available in bold and exciting flavors.

• Classic Hummus with Breadsticks
  
• Roasted Red Pepper with Breadsticks
  
• Zesty Za’atar with Breadsticks
  
• Muhammara with Breadsticks
  

Taste the Mezete Difference at IDDBA

Experience Mezete’s vibrant flavors with live tastings by an on-site chef at Booths 2050, 2052, and 2054. On site Press interviews and appointments available upon request.

Media Contacts: 

Vicki Jakubovic, VICKIGJPR, 973-519-8926 or, Bruce Hinson, 214-998-1404.

About IDDBA:

The International Dairy Deli Bakery Association is a leading nonprofit trade association supporting food retailers and manufacturers. Its annual show is the premier event for industry networking, featuring 800+ exhibitors and drawing over 10,000 attendees. The IDDBA show is a vital networking event for the industry, featuring the finest in dairy, deli and bakery. The annual tradeshow attracts more than 10,000 registrants, includes more than 800 exhibiting companies, and features distinguished and internationally recognized speakers such as business leaders, key policy makers, former presidents, celebrity chefs, and star athletes.