Wonderful® Pistachios will make its
triumphant return as the Official Snack sponsor for Combo Breaker 2025, marking its second year at the heralded video
game and tournament series. On the heels of its launch, Wonderful Pistachios
will serve its new Dill Pickle flavor of
No Shells at the event, offering free samples of this dill-iciously bold, tangy
and healthy snack option to attendees watching or participating in the
action-packed competition.
Expected to draw 8,000 attendees with more tuning in
online, Combo Breaker is the second largest video game convention and
tournament series in the U.S. dedicated to competitive fighting games. Wonderful
Pistachios will engage the crowd through sampling stations where attendees can
try the new Dill Pickle flavor and other No Shells varieties. Wonderful
Pistachios will also interact with esports fans who tune in to the event via
Twitch livestreams, featuring No Shells advertisements that highlight the
brand’s commitment to fun and healthy snacking.
“Our second year kicks off with a bold, brand-new flavor
that’s going to be a game-changer,” said Diana Salsa, vice president of
marketing for Wonderful Pistachios. “Dill Pickle is the flavor of 2025, and
consumer taste tests put it right up there with our bestsellers. It’s got the
perfect punch to appeal to everyone—especially gamers looking for a tasty snack
to level up with.”
The 2024
U.S. Video Game Industry report by Entertainment Software Association
revealed that 61% of Americans play video games, with about 190.6 million
weekly players, and come from all walks of life, with engagement across age,
gender and racial/ethnic groups. According to “Snack
Unwrap: The Insatiable Craving for Growth,” the latest report from Circana
LLC, nearly half of U.S. consumers snack three or more times per day with 64.1%
actively seeking snacks perceived as “good for them.”
As consumers continue to trend toward healthier snack
options, Wonderful Pistachios No Shells include viral flavor profiles like Dill
Pickle that are ideal for fueling gamers during long sessions. With six grams
of protein, three grams of fiber and unsaturated fats, Wonderful Pistachios are
a guilt-free option that can help keep snackers feeling full.
For more information visit WonderfulPistachios.com, or
Get Crackin’ with @wonderfulpistachios on Instagram, TikTok and Facebook.
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